“Website builders are popular because they ‘re a quick and easy way to create your ain website . Most are “”point and dog”” style, commanding no knowledge of HYPERTEXT MARKUP LANGUAGE or CSS code and offer 12s or hundreds of nicely planned templates to choose from.
But since everyone using the website builder has access to those same templates, you’ve got a challenge. You don’t want your website to look exactly like other websites out there. What can you do?
Here are some easy ways to start with a website builder template and end up with a website that is uniquely yours.
1. Add a professional logo to a coordinating template.
Doing your own website design can be a good way to get your website up and running if you’re on a budget. Since you’re saving a bundle on the website design, spring for a professionally designed logo. You can create your own online through services like LogoYes ($69-99) or you can hire a design company (prices range from $50 up). A good logo will help you brand your business and customize your website template.
Keep your logo in mind when you choose your template. Find one that coordinates nicely with the style and colors of your logo so it works well together.
2. Use royalty free stock photos sprinkled throughout your pages.
Photos can add life to your website and connect with your visitors. Choose them well and they can become focal points.
You can find free stock photos by searching Google for “free stock photos” or you can purchase inexpensive royalty-free stock photos from companies like iStockPhoto and BigStockPhoto.
Always check usage terms and licenses on photos and don’t use Google image search to download photos for your website or you may accidentally infringe on a copyright.
3. Create great content and format it properly.
As you build your website, take time to create quality content and format it nicely. Use headings, subheadings, bullet points and other formatting elements to make your content easier to read and more stylish. With a website builder this is as easy as a few clicks.
If you aren’t sure where to begin with content, you can hire a ghostwriter to create content for you. Or purchase PLR (private label rights) articles and use them as a research/brainstorming resource to create your content.
With these three building blocks, your website will become less “cookie cutter” and more “YOU” — so what are you waiting for? You can create your own website with a website builder within your limited budget, and you can make it unique.
And now, let me give you access to some great free resources for small businesses including 101 Free/Cheap Ways to Market Your Business, 119 Things You Can Outsource, and more at http://www.michelleshaeffer.com
Michelle Shaeffer has been a work at home mom for more than 10 years and loves to share the tips and strategies she’s learned to help other home based business owners balance, manage, and market their businesses.
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For more content, please visit Three Easy Ways to Make Your Website Builder Template Uniquely Yours.